“This girl is jet-set, luxury and modern; I wanna be at the party she’s going to.”
T hat’s how Matthew envisioned his woman for summer 2014. The same ethos inspired our campaign – revealed for the first time today in the MW Daily. Starring the striking Magda Laguinge, the shoot harks back to the glamour of the seventies – glossy, confident – she’s the jet-set girl who has just stepped off a plane, still looking immaculate. The look is simple and fresh, “I wanted to create optimism, energy and an aspiration,” Matthew commented.
Looking back to the sepia-toned snapshots from this era, photography Eddie Wrey opted for a Polaroid style for each look. It’s an evocative, nostalgic style to express a modern collection of hand-drawn prints, new lengths and innovative new embroidery techniques. The first arrivals have just jetted in to shop online.