#ohMW at the Show

Tweet me before you eat me... Matthew moments live at London Fashion Week.
17th September 2013

#ohMW lollipopsThis year, you have been sending your Matthew moments and outfits with hashtag #ohMW. For the show, we wanted to take it to the next level – live.¬†Boys in #ohMW T-shirts gave out chocolate lollipops proclaiming ‘Tweet me before you eat me’ as press, buyers and guests captured the show spirit, energy and street style – with lollipops as props!

Backstage, we captured the fun and energy with mini Vine videos, shot using our iPads and shared just before the models hit the runway. Here are a few of our favourites…

To Top