H&M Collaboration 2009

Throwback. Flashback. Matthew memories. A look back to the launch of Matthew's collaboration with H&M in 2009.
   Sølve Sundsbø
6th June 2013

Daria on the Beach

Back in May 2009, the Matthew Williamson for H&M collection landed: a signature peacock print was projected onto Marble Arch, Daria Werbowy – dynamically shot by Sølve Sundsbø -emblazoned London buses and crowds queued around the block. The first collection encapsulated the Matthew Williamson trajectory- a lifestyle brand with an urban, sexy edge. It was a capsule range to take the city girl from morning through to evening with tailored pieces. Then the second collection arrived in June. Matthew looks back on the design process – “The H&M team were so easy to work with. I’d find a swatch of fabric that I liked, propose it to them, and they would come back with something even better. The quality was amazing. Anything was possible.”

The muslin smocks, the beaded gowns, the slick tailoring… Send us your favourite finds that have lasted the seasons with hashtag #ohMW.The End

“It was the perfect summer holiday wardrobe – a little bit more relaxed, a little bit more bohemian; full of colour and print, pattern and texture. A very ‘Matthew’ collection.”
Matthew Williamson

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