Ballantyne Collaboration

Matthew's first collaboration with Ballantyne Cashmere and his inspiration on the shoot to launch it...
   James Kelly
1st September 2013

This year marks Matthew’s first collaboration with Ballantyne Cashmere, the iconic British brand founded in 1921 and known the world over for its luxury knitwear crafted from the finest wool and cashmere yarns. The capsule collection comprising 20 knitwear looks for both men and women, is inspired by British heritage and produced entirely in Italy and Scotland. Here, he shares his inspiration behind both the collection and the shoot for its launch with the MW Daily

“I wanted the collection to celebrate British heritage and craftsmanship. I drew upon traditional Argyle and Fair Isle patterns for the designs, pairing them with a palette that reflected my own love of colour and contrast – mixing rich burgundy and warm fuchsia with cooler tones of ice blue or mint.”

Ballantyne collection

To shoot the collection, Matthew chose real-life couple Valentine Fillol-Cordier and Jonathan Heaf:

“I was inspired by the 70’s heyday of London and wanted the images to evoke a certain nostalgia and carefree spirit.”

“It all came together in a very organic way. My friend, French model and the stylist for my runway shows, Valentine immediately came to mind when we were planning the shoot as she truly embodies the spirit of the era with her laid back and insouciant attitude. I wanted the images to show both the mens and womens collections and was thrilled when her boyfriend Jonathan decided to take part as well. Having Valentine and Jonathan involved really helped to capture the natural and intimate feel of the images.”The End

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