Fearne Cotton Interviews Matthew
As part of her series for the Huffington Post, Fearne Cotton, came to our showroom to talk to Matthew about his career and delve into our archive, or as we like to call it, The Rainbow Room. As a close friend of Matthew’s, the conversation flowed from fashion faux pas to career highs. Watch the full video here, and find some of our favourite extracts below.
“In my dreams, this would be my wardrobe one day.”
On Electric Angels, Matthew’s debut show
Fearne: “Everything was full-on colour. And back then that was really going against the grain, because the nineties was grunge and it was minimalist. So did you feel quite ballsy or did you just not have any regard to what everyone else was doing?”
“More the latter I think!” Matthew replied.
On Kate Moss in his first show
“I’d made a few pieces that found their way into the hands of Jade Jagger. She and I became really good friends. Months later I’d made this collection [Electric Angels]. She said we need to talk models, ‘who do you want? Shall I ask Kate?’ I said: ‘Kate who?’
A couple of hours later she came up the stairs and we sat on the floor in this bedsit eating a McDonalds and looking at this rail of seven dresses – I’d only made seven dresses – and she said: ‘I’ll do it, but as long as I can wear that dress’.
“I was like; ‘Darling you can wear whatever.’
It snowballed and with that first show it became this big overnight thing.”
On the move online:
“I love where my business is going… 20 years on, it’s starting to take on a another form. Back in 2015, we thought, why would we spend money on a store? We need to look at our website, which is the platform where we can see real growth. Now we are online, we get so much data; I know exactly who the customers are, how old they are and where they live.”
Watch the full episode on the Huffington Post here.