3D Florals

Hand-embroidered, hyper-real, three-dimensional blooms from the studio.
  
19th March 2014

As sure as they will burst forth and bloom each spring, flowers can be expected to emerge across the capitals’ catwalks and into the summer collections. But forget the delicate florals of seasons past. These botanicals are suddenly original: big, bold and exciting. For our studio, summer’s budding stars are the daisies of an English country garden. Far from flat and innocent, they fluttered past the front row in 3D texture, begging to be seen up close.

Matthew Williamson
Matthew Williamson

“Botanical references gave a sweet serenity to Matthew’s summer collection. Any time the colour faded, decoration took over, with appliqués and embroideries of flowers, making this collection as sophisticated as it was well thought out.”
Suzy Menkes, The International New York Times

Just as Matthew took the prints for summer back to pen, paper and paints, these florals required couture-worthy levels of hand-embroidery. In the frantic days before the show, the studio hand-painted onto hand-cut, individually beaded daisy shapes for the daisy lace designs. Their efforts are reminiscent of the petits-mains of Parisian ateliers – it takes 6 hours to produce just 10cm of the olive daisy lace fabric in this dress while 480 daisies bloom over this skirt and 22,000 crystals and beads embellish the botanicals of these jeans.

Matthew Williamson
Matthew Williamson

Take a cue from the bold new techniques in your styling. In an outfit as ornate as these, your dress will be a talking point so even simply styled with neutral accessories, wallflowers need not apply. Meanwhile, find an edge by day so the emphasis and eye falls on the flowers. The light yellow daisies of summer are toughened up in a cropped biker jacket – a style statement even when worn with muted tailoring. This skirt might have a modest hemline but worn with a scarlet shirt and dragonfly belt, it is anything but.

Matthew Williamson
Matthew Williamson

And the easiest option of all? The hyper-real, three-dimensional petals and hand-cut leaves of our necklaces. Wear it your way with just jeans and a T-shirt.

Florals for spring. Suddenly an original proposition.The End

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