Pre Fall 2014
Pre Fall 2014
Today we bring you a first look at the new Pre Fall collection – set to arrive in store this May. Drawing inspiration from the English eccentric aesthetic, the collection is playful, relaxed and elegant- it captures the distinct romance and spirit of the pleasure-seeking British bohemian.
“I was drawn to the idea of the decadent woodland cocktail parties thrown by the pleasure-seeking, bohemian party-givers of the British blue-blood set.”
Feminine silhouettes are given a contemporary sense of ease. Form-accentuating shapes are a key feature of the skirts and dresses with strapless corset belts and full bell-shaped cocktail dresses. Sharp tailoring punctuates the collection, contrasted with easy flowing column gowns and enveloping outerwear.
Tartan blanket wools and block-coloured structured silks contrast with the intricate and playful prints, inspired by florals and the iconic English textile designer William Morris. A cacophony of woodland ducks, mushrooms and wild strawberries are featured alongside cocktail glasses, exotic parakeets and fruits to form the Rainbow Morris print. Meanwhile, floral twines form the base of the Snowdrop print and the graphic Bluebell trellis print. A palette of rich raspberry, fiery red-orange and midnight navy is contrasted with softer shades of antique rose and forget-me-not blue.
“Morris was such an influential figure of art and design in the early 20th Century – a starting point for inspiration to create our own decadent picnic print!”
The modern ease of the collection is further emphasised with the subtle and light silk thread work embellishment. The playful strawberry motif present in the collection is continued with delicate gold strawberry buttons, fluffy tufted silk thread work strawberries and sequin appliqué adorning pieces. Heirloom jewels inspire the crystal embellishments decorating corset belts on the cocktail dresses.
Accessories echo the whimsical and decadent mood of the collection; crystal strawberries adorn necklaces and grosgrain embellished headbands, opulent crystals hang from rope bound chocker necklaces. A rainbow glitter story adds a playful sparkle to collars, clutches and bags embellished with gems featuring signature neon highlights.
Photographer: Tommy Clarke
Hair: Cos Sakkas for Toni & Guy
Make-up: Lisa Potter-Dixon for Benefit Cosmetics