Nails Inc Collaboration
“Paint your pinkie pink!” proclaimed Beyoncé on her Instagram, as she marked the start of Breast Cancer Awareness Month using our collaborative pink glitter polish. Nails inc asked Matthew to create a design for a unique twist on their glitter pink polish. For every bottle sold, £1 will be donated to Breast Cancer Campaign, helping to raise vital funds to support its life-saving research into the disease. Longterm friend Poppy Delevingne has also created a bottle, with her eponymous flower to represent happiness and confidence.
The design features a bespoke print in our signature vivid colours:
“Designing for me has always been about creating pieces which make women feel beautiful and confident. Breast Cancer Campaign is such a worthy cause.”
So, it’s time to make like Beyonce and #spotthepinkie. Seen a bottle of the polish, a celebrity with a painted pinkie, or even your own manicure? Tweet it with #spotthepinkie and @nailsinc, tagging the location. It’s the ‘Where’s Wally’ of the fashion world to raise funds for Breast Cancer Campaign – Nails inc will donate an additional 10p to the charity for every tweet. Go spot the pots!
Win an exclusive illustration signed by Matthew, as well as a bottle of the pink nail polish! Just follow @MWWorld and @Nailsinc on Twitter, retweeting #spotthepinkie. Closing date for entry 31st October 2013 at midnight. Winner will be chosen at random.
Nails inc limited edition pink glitter polish by Matthew Williamson and Poppy Delevingne RRP £11.00 each. £1 from every polish will be donated to Breast Cancer Campaign to help fund life-saving research.