Floral Folk Sweatshirt

Floral Folk Sweatshirt

Up close and in detail: the humble sweater gets a high-fashion upgrade.
  
4th October 2013

Floral Folk Sweatshirt

Dramatic evening gowns and covetable cocktail dresses may be the typical setting for hand-embroidery but daywear deserves the same detailing. Matthew’s atelier use embroidery in myriad ways for a fresh take on old classics.

Once the reserve of lazy weekends, the humble sweater has got a high-fashion upgrade. Artisanal techniques of embroidery elevate it to a trophy piece. Matthew has used jersey as his canvas to depict an intricate rose – acid yellow petals contrast against turquoise and bronze leaves and tiny beaded sequin anther at the centre. Wear with tailoring over a collared shirt for a pulled-together day look. The classic jersey – infused with originality. The End

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