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4711 Announced As The Title Sponsor For The Matthew Williamson Autumn Winter ’12 Show

Inspired by Matthew’s personal love of the cult classic cologne, we are delighted to announce 4711 as the title sponsor of our Autumn Winter ‘12 London Fashion Week show on 19th February. The two cult brands offer the perfect synergy of history, unique signature design and ultimate luxury.  Speaking of the collaboration Matthew said, “I have loved 4711 for many years, its ethos is very much in line with my own inspiration and thinking. I love the classic opulence of the bottle design and its unique brand heritage. I am thrilled to be working with 4711 and look forward to an exciting collaboration”.

4711 is one of the oldest cologne brands in the world and is widely recognised and renowned for its beautifully designed and opulent bottle.  Speaking of the sponsorship 4711 said, “2012 is an exciting year for 4711. Supporting Matthew Williamson for Autumn/Winter 2012 is a great privilege and sets the scene for further projects later in the year. Matthew Williamson’s design aesthetic mirrors that of 4711 in colour, inspiration and design; a perfect partnership.”

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